Digga is Hamburg slang and means something like “Dude” in English. It is a word that everyone from Hamburg uses in their daily lives and a perfect word to describe the vibe of the city. It is therefore a obvious name for the typeface that have been inspired by my time and experience in one of Europes biggest harbour cities, Hamburg.
During my internship at Landor Associates in Hamburg i got tired of finding beautiful typefaces, which always had some letters that i really did not like. Therefore I decided to make my own typeface, so that I could get a typeface that suited me. All the 325 characters are designed with perfection and the details are made by 24° angle.
So, Digga Typeface is the result of taking S11 from Poppenbüttel to Hamburg Hauptbahnhof every morning, eating fischbrötchen in Landungsbrücken and see container ships on the Elbe.