Graffiti and Street Art Museum

Identity design
Branding
Conceptual

When I first recived the assignment to make a graphic identity for an existing museum I knew that i wanted to make something that would stand out. So therefore I chose the Graffiti and street art museum of Texas, also known as GASAM. 
 

I have put a lot of weight in producing an identity that the visitors and people within the graffiti culture can relate to. The bold cutters, wire fence and the logo inspired by throwups are some of the parts of the brand that contains details that not everyone may relate to. While the transparent posters thats creates an image of spray paint directly on any surface is easier to see.

Visa mer
Visa mer
Visa mer

EXPERIENCE

2020 —

ART DIRECTOR AT HOUSE OF RADON
 

2017 — 2020

DESIGNER AT HOUSE OF RADON
 

2016

INTERNSHIP AT LANDOR, HAMBURG

 

2016
INTERNSHIP AT BAS BRAND IDENTITY

 

2015 — 2017
FORSBERGS SCHOOL OF ADVERTISING AND DESIGN

ABOUT

AFTER GRADUATING WITH A DEGREE IN GRAPHIC DESIGN AND COMMUNICATION AT FORSBERG SCHOOL OF DESIGN AND COMPLETING INTERNSHIPS IN SWEDEN AND GERMANY, I SETTLED IN AS A DESIGNER AT HOUSE OF RADON. OVER THE PAST THREE YEARS, I HAVE LENT MY EYES TO A RANGE OF PROJECTS FOR GLOBAL CLIENTS, INCLUDING ERICSSON, UBER, ELECTROLUX, AEG AND LUFTHANSA. 

CONTACT

+46 (0) 70 05 22 860
KALLE-LUND(AT)HOTMAIL.COM
STOCKHOLM, SWEDEN

©2020