U&Me Redesign

Packaging design
Redesign
Branding
Art Direction
Photography

This is a self initiated project where I decided to redesign the logo and labels for one of Swedens smallest breweries; U&Me Beer AB from Umeå, or Ume which is another name for the city. Beyond the wordplay on the origin, the name also tell you a strory about the beer being something that you drink in good company. Something that i wanted to mediate with my design.

The colorful labels helped me to give each beer their own character and personality, it also helps the bottles to stand out on the shelves. Apart from the conspicuous colors, I wanted to find an innovative way to fix the labels on to the bottles and therefore I saved an edge for the especial look. When buying a two-pack you have to tare the edges apart. One beer for U and one beer for Me.

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EXPERIENCE

2020 —

ART DIRECTOR AT HOUSE OF RADON
 

2017 — 2020

DESIGNER AT HOUSE OF RADON
 

2016

INTERNSHIP AT LANDOR, HAMBURG

 

2016
INTERNSHIP AT BAS BRAND IDENTITY

 

2015 — 2017
FORSBERGS SCHOOL OF ADVERTISING AND DESIGN

ABOUT

AFTER GRADUATING WITH A DEGREE IN GRAPHIC DESIGN AND COMMUNICATION AT FORSBERG SCHOOL OF DESIGN AND COMPLETING INTERNSHIPS IN SWEDEN AND GERMANY, I SETTLED IN AS A DESIGNER AT HOUSE OF RADON. OVER THE PAST THREE YEARS, I HAVE LENT MY EYES TO A RANGE OF PROJECTS FOR GLOBAL CLIENTS, INCLUDING ERICSSON, UBER, ELECTROLUX, AEG AND LUFTHANSA. 

CONTACT

+46 (0) 70 05 22 860
KALLE-LUND(AT)HOTMAIL.COM
STOCKHOLM, SWEDEN

©2020