This is a self initiated project where I decided to redesign the logo and labels for one of Swedens smallest breweries; U&Me Beer AB from Umeå, or Ume which is another name for the city. Beyond the wordplay on the origin, the name also tell you a strory about the beer being something that you drink in good company. Something that i wanted to mediate with my design.
The colorful labels helped me to give each beer their own character and personality, it also helps the bottles to stand out on the shelves. Apart from the conspicuous colors, I wanted to find an innovative way to fix the labels on to the bottles and therefore I saved an edge for the especial look. When buying a two-pack you have to tare the edges apart. One beer for U and one beer for Me.