Shaka Typeface

Typeface Design
Typography
Art Direction
Custom
Copyright

When in the water you are literally as close to the nature as possible, and you feel the force of the ocean holding on to you. The power and the potential of the sea inspired me to make this typeface, where the shapes of the letters are taken from a breaking wave. If was important for me to make several weights and styles because I i wanted the Italic versions to be illustations of plunging waves. 

Within the surf comunity the concept of friendship, understanding and compassion is something that is importatn to convay. And the Shaka sign, also known as hang loose, is a way to spread that spirit. So, Shaka typeface is my way to mediate the force of the nature.


 

Visa mer
Visa mer

EXPERIENCE

2020 —

ART DIRECTOR AT HOUSE OF RADON
 

2017 — 2020

DESIGNER AT HOUSE OF RADON
 

2016

INTERNSHIP AT LANDOR, HAMBURG

 

2016
INTERNSHIP AT BAS BRAND IDENTITY

 

2015 — 2017
FORSBERGS SCHOOL OF ADVERTISING AND DESIGN

ABOUT

AFTER GRADUATING WITH A DEGREE IN GRAPHIC DESIGN AND COMMUNICATION AT FORSBERG SCHOOL OF DESIGN AND COMPLETING INTERNSHIPS IN SWEDEN AND GERMANY, I SETTLED IN AS A DESIGNER AT HOUSE OF RADON. OVER THE PAST THREE YEARS, I HAVE LENT MY EYES TO A RANGE OF PROJECTS FOR GLOBAL CLIENTS, INCLUDING ERICSSON, UBER, ELECTROLUX, AEG AND LUFTHANSA. 

CONTACT

+46 (0) 70 05 22 860
KALLE-LUND(AT)HOTMAIL.COM
STOCKHOLM, SWEDEN

©2020