When in the water you are literally as close to the nature as possible, and you feel the force of the ocean holding on to you. The power and the potential of the sea inspired me to make this typeface, where the shapes of the letters are taken from a breaking wave. If was important for me to make several weights and styles because I i wanted the Italic versions to be illustations of plunging waves.
Within the surf comunity the concept of friendship, understanding and compassion is something that is importatn to convay. And the Shaka sign, also known as hang loose, is a way to spread that spirit. So, Shaka typeface is my way to mediate the force of the nature.