Process your thoughts

Poster Design
Lettering
Photography
Photo manupulation
Konceptual

Tankesmedjan is a Swedish radio program, and the word directly translated to English means “Thought forge”. It is a program where the hosts choose a current topic. Then they talk about it and try to approach the problem in as many ways as possible to come up with the best solution. 
 

With my design I wanted to illustrate the hosts conversation and the way they process their thought to come up with a solution. The design shows that the path from the question you ask yourself to the solution is not a straight line. 
 

I wanted to make a poster based on innovative typography, and show how great the result can be if you make something with your hands, and set aside the computer for a while. To prove my theory, I used 90 needles and a cord over 5 metres to capture their one hour conversation.

EXPERIENCE

2020 —

ART DIRECTOR AT HOUSE OF RADON
 

2017 — 2020

DESIGNER AT HOUSE OF RADON
 

2016

INTERNSHIP AT LANDOR, HAMBURG

 

2016
INTERNSHIP AT BAS BRAND IDENTITY

 

2015 — 2017
FORSBERGS SCHOOL OF ADVERTISING AND DESIGN

ABOUT

AFTER GRADUATING WITH A DEGREE IN GRAPHIC DESIGN AND COMMUNICATION AT FORSBERG SCHOOL OF DESIGN AND COMPLETING INTERNSHIPS IN SWEDEN AND GERMANY, I SETTLED IN AS A DESIGNER AT HOUSE OF RADON. OVER THE PAST THREE YEARS, I HAVE LENT MY EYES TO A RANGE OF PROJECTS FOR GLOBAL CLIENTS, INCLUDING ERICSSON, UBER, ELECTROLUX, AEG AND LUFTHANSA. 

CONTACT

+46 (0) 70 05 22 860
KALLE-LUND(AT)HOTMAIL.COM
STOCKHOLM, SWEDEN

©2020